Firm-Wide blog

Lyft Launches Mountain Service in Colorado & Utah

By Burg Simpson
June 18, 2018
3 min read

This past ski season, Lyft, one of the country’s major ride-sharing companies, announced the Lyft Ski Rack service aimed at the winter sports set. The launch in December 2017 included the Rocky Mountains – Vail, Beaver Creek, Aspen, Snowmass, Steamboat Springs, Telluride, Winter Park, and Granby– and the Utah Mountains – Park City, Deer Valley, Snowbird, Alta, Solitude, Brighton, Powder Mountain, Sundance, Nordic Valley, and Snowbasin.

To use the service, according to the company, a “Ski Rack” option is available in the Lyft app to summon a driver with a car equipped to transport bundles of ski and snowboarding gear. While users can still share rides, there is an additional $8 fee for the Ski Rack service. Assuming the service had a successful 2017-2018 season, Lyft will likely continue this service next year.

The move was aimed at making it easier for outdoor enthusiasts to hit the slopes with less hassle, but it could also ease traffic congestion along the I-70 corridor and possibly cut into the rising tide of traffic accidents in both states. If you have been a victim of an accident while traveling in the mountains, whether for skiing or for other mountain activities, a Colorado personal injury attorney can help.

Traffic Deaths on the Rise

Colorado and Utah have a lot in common: a border, love of the outdoors, and a sharp rise in motor vehicle accidents over the last two years.

Both states also rank in the top five for population growth over the last decade. Utah was the third-fastest growing state in the nation, seeing a 12.23 percent surge in residents since 2010. Colorado wasn’t far behind at No. 5, with an 11.49 percent jump in population. All of these transplants make for increasingly crowded streets, especially without a corresponding increase in infrastructure investment, and it has naturally led to more car crashes.

Utah traffic deaths hit a nine-year high in 2016, with 281 fatalities – the fourth straight year of increases, according to data collected by the Utah Department of Public Safety. While most deaths were attributed to speeding and unrestrained occupants, nearly 10 percent of fatal wrecks took place in bad weather conditions.

The story’s much the same in the Centennial State. Colorado traffic fatalities are up 24 percent over the last two years, based on preliminary Colorado Department of Transportation data. In addition to the increased traffic, officials claimed that the state has suffered an “epidemic of distracted driving.”

Colorado’s mountain roads have never been more congested – or more dangerous. Lyft’s service (and a similar service offered by Uber) should, at the very least, get a few cars off those wintery mountain roads. If you have been seriously injured in an accident, get help right away by reaching out to the Denver personal injury lawyers at Burg Simpson Colorado right away. Call us today at 303-792-5595 or fill out our Free Case Evaluation form here.


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