Burg Simpson Files Nationwide Class-Action Case On Skechers Shape-Ups Shoes
Burg Simpson Eldredge Hersh & Jardine has filed a nationwide class action complaint against Skechers U.S.A., Inc. relating to the sale of its Shape-Ups toning shoes. Skechers’ Shape-Ups have an unusual “rocker bottom” design, replacing the arch support and heel design typically found in athletic shoes. Burg Simpson’s class action case, filed in federal court in the Western District of Kentucky, alleges that Skechers falsely claimed that wearing Shape-Ups would result in noticeable health benefits, including weight loss, firmer muscles, reduced cellulite, improved circulation and improved posture. Skechers even claimed that consumers who wore its Shape-Ups toning shoes could get in shape without setting foot in a gym.
Consumers who bought Skechers’ Shape-Ups did not know that Shape-Ups in fact provide no health benefits beyond what any other ordinary sneaker provides. Further, Skechers’ Shape-Ups have actually caused injury to some consumers. Consumers therefore paid a high price for shoes that not only failed to perform as advertised, but also frequently caused pain and discomfort. Skechers’ false and misleading advertising campaign has allowed it to reap millions in profit at the expense of consumers who purchased Shape-Ups toning shoes. Plaintiffs’ class action complaint seeks monetary damages for consumers nationwide who purchased Skechers’ Shape-Ups toning shoes.
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